On the 7^th of March, the Swedish research programme "Vetenskapens Värld" featured a segment about Smart Textiles. The segment is part of journalist Folke Rydén's upcoming movie 'Critically Important,' which highlights the benefits of research and innovation.

The movie premiered in April of 2011, with parts of it being shown on the "Vetenskapens värld" before its release. The feature will be available on SVT Play for another 30 days.

See the World of Science on the 7^th of March at 20:00 (8pm) on SVT 2.