A central idea behind the initiative is that development is propelled by corporation-based development projects with the initiative as a coordinating party. All development projects have access to the open experimental workshop, i.e. the industrial full-scale environment, supervising resources, and expertise in the University, the institute, and the industry.

This way, the open experimental workshops become meeting places where information and solutions to common problems may be discussed and developed in seminars and workshops.

The projects are initiated in collaboration between corporations, University of Borås, and the institute but are owned by the companies. A project starts somewhere in the step-model of the initiative but may also be initiated directly by the industry for example.

Examples of joint development in the following areas:

- Increased functionality of textile materials, e.g. filtering and waterproofing.
- Measurement of environmental performance
- Developed application of nanotechnology
- Solar cells integrated into textile materials
- Application of composite materials

The corporations have also voiced wishes to raise the research level in product development and the need for seminars where the corporations meet and, when possible, discuss thoughts and ideas on research projects.